The non-profit organization Cupramontana-Accoglie was founded in 2003 to organize, coordinate, and promote rural and regional tourism in Cupramontana, the capital of Verdicchio.
Our association comprises various tourist accommodations, such as bed and breakfasts, agriturismos, country houses, holiday apartments, and campsites, all of which emphasize nature, hospitality, and the rural character of the region.
All affiliated accommodations are identified by the official quality mark and are recognized by both the municipality of Cupramontana and the Marche region. Each member has the "Codice Identificativo della Regione" and "Codice Identificativa Nazionale," which can be found in the address details of the respective organization on the relevant page of this website.

History
Foundation and Background
Cupramontana-Accoglie was founded in May 2003 as a non-profit association of local hospitality and tourism businesses in Cupramontana, located in the Marche region of Italy. Its goal was to organize, coordinate, and promote tourism and hospitality in the village, focusing specifically on rustic and rural tourism such as B&Bs, agriturismos, holiday homes, and campsites.
Reason for Creation
The founders recognized the importance of collaboration between local businesses to attract tourists—not only Italians, but also international visitors. There was a belief that tourism could strengthen the local economy, showcase the village's authenticity, and raise Cupramontana's profile as a destination.
Function and activities over the years
Since its founding, Cupramontana-Accoglie has played several important roles in the municipality's tourism development:
Coordination of tourist accommodations: The association brings together small-scale, rural accommodations and awards them a joint quality label recognized by both the municipality of Cupramontana and the Marche region.
Tourist information point: It manages the Cupramontana tourist office (e.g., at the MIG Museums in Grotta complex) and provides information, maps, route suggestions, and advice to visitors.
Digital promotion and visibility: The association has developed several multilingual websites about tourism in Cupramontana, including turismo-cupramontana.com, to promote the region internationally.
Infrastructure Development:It has contributed to the development of cycling and hiking trails, signposted paths, and other tourist facilities.
Events and Programs: In collaboration with other local organizations, Cupramontana-Accoglie also supports events such as the famous Sagra dell’Uva (Wine Harvest Festival), and activities focused on culture, gastronomy, and the landscape.
Values and Focus:The association is committed to authentic and sustainable tourism that respects the nature, traditions, and culture of the area; personal contact and small-scale hospitality instead of large hotel chains; and economic development of the local community through tourism. A positive experience for visitors curious about local culture, wine (especially Verdicchio), and the rural lifestyle.
Important milestone In 2023, Cupramontana-Accoglie celebrated its 20th anniversary, marking two decades of active promotion of Cupramontana as a tourist destination.
Our Values
- We promote authentic, hospitable tourism, with a focus on nature, tranquility, discovery, and space.
- We offer our guests the best accommodation and comfort with a warm welcome.
- We contribute to the protection of our cultural heritage and encourage the development of sustainable tourism.
- We support the local economy, employment, and the attractiveness of the area.
Our hospitality revolves around personal contact and strong ties with the region, its traditions, cultural wealth, local products, and food and wine. All members of our association promote a small-scale, rural economy in harmony with nature. Our association is committed to promoting the region through various initiatives, such as offering tourist accommodation, managing the tourist office, the website www.turismo-cupramontana.com (a digital business card of the municipality, available in five languages), and creating signposted cycling and hiking trails throughout the region. If you're looking for a large-scale hotel chain, you won't find it here. What we do offer are family-run B&Bs and holiday rentals, where you can book directly with the owner. This ensures an authentic experience in a welcoming and personal setting.
- Check availability immediately and benefit from the best price guarantee.
- Instant confirmation of your booking.
- Direct contact with the accommodation owners for flexible travel arrangements.
- Meet friendly hosts who know their region inside and out.

